How to make
farming profitable for farming communities? As we previously told SAAL successfully converted and trained farmers
to organic practices with the help of agripreneurs. The question that remained
was to sell this organic production
to the local people, how to remove the idea from their mind that organic
vegetable is anything more than an expensive vegetable.
(SAAL participated on the SorOptimist Orgnaic Expo-2015)
In 2015,
the chance was given by
SorOptimist International - Madurai, an association of women formed in 2009
from the worldwide NGO helping underprivileged women and girls across the
world. Hearing about the work made by SAAL with farmers, the organization
invited them for a 3-Days exhibition about organic
products available locally. An occasion for people to know about eco-friendly companies.
(SAAL demonstrate to consumer in the Expo)
With
50 million people suffering from diabetes, according to the WHO estimation, healthy food is not a light
topic in India. Students from colleges, but also doctors and diabetic patients
showed more interest into organic fruits
and vegetables during the visit. The message started to expand while the
numbers of food adulteration in India is the greatest fear of food conscious
consumers.
If the
first visitors kept their enthusiasm for a while, tasting organic was enough to
adopt our products. The full concept of SAAL, the permanent and sustainable
solutions it offered to farmers until it reaches consumer's plate, this idea
seeded to First Organics. We are proud
to bring you the best all the benefits of pure organically grown fruits and
vegetables, with fair share to farmers. But the better way to convince you is
to, taste our product with us!
By Audrey Durgairajan
First Organics
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